As I C Production

Party, Party, Party

Posted in Uncategorized by Matt Miller on July 28, 2011

Let me start by saying that I am a guy who likes a good party – and I appreciate others who are like-minded, which tends to be many in the industry. It also might be one of the reasons why I get along so well with so many of you. It’s also an enjoyable part of my job to have a great staff to work with in planning fantastic events that celebrate our community and our industry. I love the fact that as a producers’ group, we produce what we are told are the best industry events each and every year in many cities across the country. These events being held in such high regard are a fitting tribute to the work featured in the AICP Show and Next Awards. In fact, the events trade magazine, Biz Bash, has for many years selected the AICP Show at MoMA one of the top events in New York City.

In many cities, starting with the AICP Show premiere in New York, a tradition has developed for companies to throw “AICP Pre Parties “ and “AICP Show After Parties.”  While we have nothing to do with these parties and sometimes they create some confusion about our involvement, for the most part I think these are positive continuations and add-ons to the overall vibe surrounding the importance of the Show and say a lot about the fact that people want to expand upon the celebration.

What has been puzzling though, has been that in the past couple of years, as we see more of these parties popping up, they keep eating into the actual event. Pre-parties are ending after the start of the event leading to mass less-then-fashionable late arrivals into the front end of the event (and in many cases the actual screening).  Likewise, after-parties are starting earlier and earlier…I have seen some planned for as early as 2 hours before the “main event” ends—and the buzz in the middle of the event turns to “which after party are you going to?”. I refer to these phenomena internally as Premature Inebriation, and Post Party Deflection.

So my question is: “why?”  It’s pretty simple…. Pre should happen before; and after should happen, well, after.  And after, as defined by Websters is:

After 1. Next; later in time; subsequent; succeeding; as, an after period of life.
2. (Naut.) Hinder; nearer the rear.

After body
(Naut.) the part of a ship abaft the dead flat, or middle part.


1. a prefix occurring originally in loanwords from Latin, where it meant “before” ( preclude; prevent );  applied freely as a prefix, with the meanings “prior to,” “in advance of,” “early,” “beforehand,” “before,” “in front of,” and with other figurative meanings ( preschool; prewar; prepay; preoral; prefrontal )

If an event is going end after before, it is not “pre”…  and if it is to start before after– that would be during…and during to me means conflicting. Why would anyone create a conflicting event for their guests and put them in the dilemma of suffering from one of the stressful aforementioned social and mental dilemmas?

We are heading into another fantastic tour, starting this past week with a stellar event in LA which was a continuation of possibly the most successful of all of the 20 AICP Shows at MoMA— So my advice to you is– enjoy the events as planned– And my wish for you is that you have no peer pressure quandaries that may bring about the symptoms of Premature Inebriation or Post Party Deflection—it could put you on the couch, or worse….


One Response

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  1. Lyle Greenfield said, on August 10, 2011 at 10:44 pm

    Matt –

    A very thoughtful discussion of the celebratory quandary. Let me assure you that I leave it ALL at the Show. Okay, most of it. Actually, where you gonna be later? x L

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